Many bloggers tend to think that it’s not all about the technicalities and while it’s true that the content must be good in order to attract a number of readers, there is more to blogging than just being technically correct. It takes more than just being able to follow basic grammar rules and reading minds to be successful with blogs. In fact, many of the most successful bloggers are those who manage to create blogs that are engaging to readers and at the same time can be understood by anyone.
One of the most important factors to consider is how your blog posts go over with readers. Most blogs tell readers something about the author or the business, usually through personal pronouns like “I” or “me.” This can be effective if done correctly and used sparingly so as not to turn off readers. However, many blogs go too far in this direction and end up coming off as too promotional. Writing good posts involves giving them a bit of personality and humanisation. Another way to write better posts is by using what’s called “subheadings”. They can be an effective way of writing blog posts that improve both readability and SEO. Subheading or table of contents is simply a numbered list of keywords located in the first few lines of a post.
So, how to write better blog posts begins with understanding what your audience is and what topics they’re interested in hearing about. Then, you need to find out what your readers want to know. Once you have the answers to these questions, you can start writing.
Finally, make sure they’re easy to read. Not everyone is going to want to spend their entire time reading your every single word. If your titles and headlines are well-written and the information you provide in them is concise and meaningful, your readers will likely spend a few minutes after you read your information to find out more. If they don’t feel like you’re wasting their time, they’ll most likely bounce back to read your next post.