One very good reason to include a YouTube channel and video to your website is to provide the audience with more content. When people constantly receive lots of useful content that is immediately solving their problems, they tend to stay longer and more frequently and may even be back again. People like websites that solve their problems and that have a high page rank on Google. In some cases, visitors spend as much time on a page as they did reading the content and one really good way to do that is by providing lots of well optimised, useful content that solves problems for your audience and also provides the solution to those problems.
You may think that you can add a YouTube Channel or video to your website without any real effort but, in fact, it’s far easier to do it that way and you will end up making more money from this in the long run than you could try to find ways of adding this on without attracting any attention to the page and without generating any revenue. Why is this? The reality is that you need to work within the comfort zone of your target audience. This means that, for example, if you are advertising a knitting site, you are unlikely to want to advertise any videos which might distract people from the serious point, which is that people need to learn how to knit sweaters. People who browse the internet on a regular basis will almost certainly be more interested in knitting than watching some other advert. Therefore, while you may think it is OK to include an image in a YouTube Channel you need to be careful that the images that you use for your YouTube Channel are not going to cause people to move away from the subject of your website.
The best way to create a YouTube Channel or to start to set up a brand account with YouTube is by signing up to YouTube directly. This means that you will be able to get the newest equipment and all the latest Google tools such as the latest layout and ad formats which are used on YouTube. However, even though setting up a YouTube Channel is quick and easy, you must always remember that you still need to engage with your target audience. This means providing useful and/or entertaining information and keeping your website and YouTube Channel clean and, ideally, updated.